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Corporate Business Strategy

COURSE: Corporate Business Strategy

Code: ФЕИТ00012

ECTS points: 6 ECTS

Number of classes per week: 3+0+0+3

Lecturer: Prof. Dr. Bobek Suklev, Prof. Dr. Ljubomir Drakulevski

Subject of the course content: The nature of strategic management. Assessment of external and internal company environment. Business strategy creation. Analysis and business strategy selection. Business strategy performing and execution. Assessment and control of the business strategy.

Literature:

1. Bobek Suklev, Ljubomir Drakulevski, Strategiski menadzment 2/i, Ekonomski fakultet/-Skopje, 2001.

2. Michael A. Hitt, R. Duane Ireland, Robert E. Hoskisson, Concepts Strategic Management Competitiveness & Globalization, South-Western, Cengage Learning, Mason, 9th edition, 2011.

3. Richard Lynch, Corporate strategy, Pearson Education Limited, Harlow, Fourth edition, 2006.