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e-Marketing

COURSE: e-Marketing

Code: ФЕИТ00007

ECTS points: 6 ECTS

Number of classes per week: 3+0+0+3

Lecturer: Prof. Dr.  Dimitar Trajanov

Subject of the course content: Introduction to e-Marketing. Market research. Crowdsourcing. Technologies for Internet marketing. E-mail marketing. Online advertising. Search engines based marketing. Search engine optimisation. Pay per click advertising. Channels in social media. Strategy for social media. Managing online reputation. Mobile marketing. Location based advertising. Marketing in the Semantic Web. Customer relationship management. Web analytics.

Literature:

  1. Judy Strauss, Raymond Frost, E-Marketing 5th Edition, Pearson Education, 2008.
  2. Kenneth Laudon, Carol Traver, E-Commerce Business,Technology, Society, Prentice Hall, 2008.
  3. Rob Stokes, Sarah Blake, eMarketing: the essential guide to digital marketing, Quirk Education, 2011.