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You are here: Home Faculty Education Programmes Postgraduate Programmes New postgraduate study programmes 05- Project management (05-PM) Internet tehnologies and e-Bussiness

Internet tehnologies and e-Bussiness

COURSE: Internet tehnologies and e-Bussiness

Code: ФЕИТ00009

ECTS points: 6 ECTS

Number of classes per week: 3+0+0+3

Lecturer: Prof. Dr.  Dimitar Trajanov

Subject of the course content: Models and concepts in e-Bizinis: Business-to-Consumer (B2C) Models, Business-to-Business (B2B) Models. New online business models. Online payment systems. Security in e-business. Online sales and services. Online content and media. Social networks, auctions and portals. Collaborative commerce. Ethical, social and political aspects of e-business. Business Plan. Preparation of a business plan. Feasibility analysis. Analysis of the industry. Analysis of the market. Marketing plan. Team Management. Operation plan. Financial projections. Presentation of the business plan.

Literature:

  1. Efraim Turban, David King, Jae Lee, Ting-Peng Liang, Deborrah C. Turban, Electronic Commerce 2012: Managerial and Social Networks Perspectives, Pearson Education, 2011.
  2. Bruce Barringer, Preparing Effective Business Plans: An Entrepreneurial Approach, Pearson Education, 2008.
  3. Dave Chaffey, E-Business & E-Commerce Management: Strategy, Implementation and Practice, Pearson Education, 2011.
  4. Kenneth C. Laudon, Carol Guercio Traver, E-Commerce 2011, Pearson Education, 2011.